Building on the success of the work created for the BNP Paribas Fortis Private Banking Instagram account, the Bank asked me to redesign its existing identity on Instagram using the same principle, respecting the Bank specificities.
1. Iconography
Realistic situations showing real people in a natural context and pose.
But not always someone looking at the camera.
2. The Colours
Modern, fresh and impactful gradients for immediate brand recognition will be used in each post. The available gradients are based on the existing BNP Paribas Fortis colour palettes.
3. Feed templates
Depending on the theme and content of the post, there several templates to choose from.
Each canvas uses a colour gradient that reinforces the identity of BNP Paribas Fortis Private Banking.
4. Stories templates
Following the same visual and graphic principles, any one of the following templates can be used to build the stories.
5. Templates for specific situations
Some templates have been developed for very specific situations, such as Job alerts, Call center issues, Podcasts, Alerts,…
Colouring the feed
The variety of colors and templates to communicate throughout the year gives the BNP Paribas Fortis feed a striking and luminous style.
A library of highlights has also been developed.
